Partnership for innovative effervescent drink is part of two-year sponsorship by Duopharma Biotech 

Kuala Lumpur, February 25 2022 – Proviton STR, a leading isotonic drink brand from Duopharma Biotech Berhad (“Duopharma Biotech” or “the Company”) has signed on as the new Official Partner for the Malaysian Football League (MFL) in the Isotonic category, as part of a two-year MFL sponsorship by Duopharma Biotech, from 1 January 2022 to 31 December 2023. The sponsorship will cover the Perlawanan Sumbangsih, Liga Super and Piala Malaysia competitions in 2022 and 2023 respectively. 

Duopharma Biotech Group Managing Director Leonard Ariff Abdul Shatar said the sponsorship was a momentous partnership for the Company. “As a proudly Malaysian company, we are delighted to have this opportunity to support Malaysia’s biggest national-level football events through Proviton STR, an innovative new effervescent drink range specially formulated to improve sporting performance with a pre-workout variant and to aid in recovery with a post-sports variant. Sports, fitness and wellness are very important to us as a pharmaceutical business and as an employer and we want to optimise the MFL platform to connect with Malaysian football fans to promote activities that enhance fitness and wellness,” he remarked.

Exciting co-branding opportunities

As an Official Partner, Proviton STR merchandise and promotional collaterals can be produced by Duopharma Biotech, besides being able to organise Meet & Greet events with the footballers and receive signed merchandise, and also perform activation for other supplement and vitamin products at the physical matches that will be organised locally.

“At MFL, we’re always ready to welcome collaborative opportunities with organisations that are keen to support Malaysian sports and a healthier community. Football reaches out far and wide to all Malaysians, and we believe the partnership with Duopharma Biotech and its innovative brands like Proviton STR benefits Malaysian’s wellbeing too.

“On behalf of our President, Dato’ Ab Ghani Hassan, the Board of Directors and all at MFL warmly welcome Proviton STR onboard, and we look forward to strengthening our relationship across the coming months,” said Stuart Ramalingam, Chief Executive Officer, Malaysian Football League.