Kuala Lumpur, January 22, 2019 – CCM Duopharma Biotech Berhad (CCM Duopharma) in collaboration with the Polis Traffic Investigation and Enforcement Department (JSPT) of Royal Malaysia Police (PDRM) launched the motorcycle road safety campaign which aims to educate and generate greater awareness on the importance of road safety amongst motorcyclists especially during the upcoming Chinese New Year celebration and the Hari Raya Aildilfitri festivity mid this year.

Through this collaboration, CCM Duopharma has appointed, Hafizh Syahrin Abdullah, the Malaysian motorcycle race champion and MotoGP rider to become the ambassador and icon for the ‘Keselamatan Balik Kampung Bermotosikal PROVITON & JSPT’ campaign. According to CCM Duopharma’s Chief Commercial Officer, Billy Urudra, the partnership reflected the Company’s commitment in encouraging Malaysians to lead a healthy and active lifestyle amidst today’s hectic world.

“Hafizh Syahrin’s ambition, hard work and dedication to achieve the pinnacle of success in motorcycle racing echo Proviton’s brand positioning of enhancing stamina and endurance, and boosting immune system to enable consumers to feel healthy and energetic throughout the day,” he added.

Hafizh’s passion and perseverance on the race track as well as his devotion to his family, friends and fans exemplify Proviton’s values of living life to the fullest regardless of whether you are at home, work or play. Nicknamed “King of Pocket Bikes”, 25-year-old Hafizh is the first Malaysian ever to qualify and compete as a full-season rider in MotoGP. The national sports icon later earned the nickname “El Pescao” which means “little fish”, thanks to his superb ability to navigate the wettest of race conditions.

“CCM Duopharma feels privileged and excited to be collaborating with JSPT as well as Hafizh. We believe that Hafizh’s appointment as Proviton’s new brand ambassador will inspire Malaysians especially the younger generation to believe in themselves and strive for success in their own unique way regardless of the circumstances,” said Billy Urudra.

Based on statistics on fatal accidents, motorcyclists and riders face higher risk of injury or death and have shown the highest number of deaths compared to other vehicles with a total of five from the total casualty of eight victims during Op Selamat 12 in 2018.

“Motorcycle is the most preferred, convenient and affordable mode of transport in Malaysia. Unfortunately, motorcyclists are the most vulnerable groups of road users in the country as they face a much higher risk of injury or death as they have limited safety features and they are more likely to be knocked down by bigger vehicles. Hence, we hope that our joint effort with CCM Duopharma which is in line with the Department’s ‘Op Selamat’ campaign, will be effective in promoting good road safety practices among road users” added Ydh CP Datuk Seri Mazlan bin Lazim, Kuala Lumpur Police Chief.

The newly-launched motorcycle road safety campaign will run during the Chinese New Year celebration as well as Ramadan and Hari Raya Aidilfitri festive season this year, in which Hafizh will play a lead role as a ‘Road Safety Guardian’ in a 45-second video that champions safety on the road for motorcyclists during the balik kampung period. The digitally-led campaign will appear in various social media platforms including YouTube, Instagram and Facebook whereby it will feature the video on crucial safety tips and measures that should be adhered to by motorcyclists.