New ambassador to represent Flavettes Effervescent Glow’s brand value of inner beauty and wellness
Petaling Jaya August 29, 2018 – Che Norashikin Ahmad Azmi, 25, an architect from Kuala Lumpur, was crowned as the winner of the ‘Flavettes Glowing Star Search’, beating 600 other participants, at an event held here recently. Organised by CCM Pharmaceuticals Sdn Bhd, the beauty contest with a twist was aimed at discovering a talented, charismatic and confident young woman with a vibrant personality and radiant look, to become the next ambassador of its leading product, ‘Flavettes Glow”.
According to Che Norashikin, she did not expect to win the ‘Flavettes Glowing Star Search as it was her first time entering such a contest. “This was my first contest ever and I decided to participate in it after seeing an Instagram post on the competition. Becoming one of the top five finalists was already a huge achievement for me. So, imagine how ecstatic and shocked I was when my name was called out as the winner!” exclaimed the lass who hails from Puchong.
“The competition was tight and the other contestants demonstrated amazing talent and likeable personas. It has been an overwhelming but wonderful experience, and I am truly delighted with the win. I am grateful for my family and friends’ unwavering support and I look forward to sharing the goodness of Flavettes Effervescent Glow with everyone and show them how self-confidence and inner beauty can go a long way to living a thriving life,” said Che Norashikin who enjoys swimming, rollerblading and drawing in her free time. A member of the CCM Duopharma Biotech Berhad Group of Companies
The criteria for winning the ‘Flavettes Glowing Star Search’ reflected the benefits of taking Flavettes Effervescent Glow as a daily supplement that promotes good overall health and keeps the skin healthy, refreshed, youthful and radiant. CCM Pharmaceuticals Sdn. Bhd Director, Leonard Ariff Abdul Shatar, said that the quest for the Flavettes Glowing Star demonstrated how beauty goes beyond the physical appearance but comes from within.
“Through the ‘Flavettes Glowing Star Search’, we were on the lookout for an ambassador who embodies the brand value of Flavettes Effervescent Glow that endorses the belief that beauty starts on the inside with a healthy diet and an active lifestyle. If you feel great on the inside, you will naturally feel happier and live life with passion and purpose.
“Hence, the ‘Flavettes Glowing Star Search’ served as a platform for talented women across the country to unlock their full potential and reveal their hidden talents. We are confident that the newly-crowned Flavettes Glowing Star will be an influential role model who can resonate with women everywhere and capture the hearts of all Malaysians,” he said.
“Flavettes Effervescent Glow is the number one Vitamin C for adults in Malaysia since March this year and we strongly believe that Che Norashikin will spread positivity to the public especially women, and live up to the values that the brand espouses. Most importantly, Che
Norashikin will gain an invaluable experience as she gets to shine and grow together with Flavettes Effervescent Glow,” Leonard Ariff added. Flavettes Effervescent Glow consists of a three-in-one formulation of Vitamin C, Vitamin E and Glutathione that have important antioxidant properties to help fight against free radicals that cause ageing, skin pigmentation, blemishes and dark spots. In essence, Flavettes
Effervescent Glow helps keep free radicals away to make you stay healthy and maintain youthful and beautiful glowing skin. Flavettes Effervescent Glow offers the perfect supplement for those who are keen to keep their skin looking its best. Vitamin C plays a vital role in supporting the production of collagen while Vitamin E helps in repairing cells. Glutathione which is also known as a “master antioxidant” is crucial for liver detoxification. Glutathione binds to toxins in the liver before they are excreted, which is a crucial step in getting them out of the body. Besides that, Glutathione works on Melanin which is a pigment that darkens the outer skin if it is overproduced.
Glutathione binds Tyrosinase which affects the production of Melanin under the skin which reduces the increased production of Melanin and is a complete natural process for you to achieve a brighter complexion. A member of the CCM Duopharma Biotech Berhad Group of Companies
The benefits of Flavettes Effervescent Glow can be enjoyed anytime and anywhere. Simply dissolve Flavettes Effervescent Glow into a glass of water to make a refreshing and delicious drink. The ‘Flavettes Glowing Star Search’ was organised in collaboration with Astro Gempak, InTrend, the number one digital media amongst the Malay audience as the main media partner and Watsons Malaysia as the retail partner. The campaign received 600 entries from June 25 to July 22, 2018. From there, 20 qualified semi-finalists were chosen by Astro to attend a photography session as well as a video shoot on August. 4 and 5, 2018. The public voting period via WhatsApp and Instagram then began from August 13 to 24, 2018.
On August 26, 2018, top five participants with the highest votes were selected as finalists. The finalists then showcased their best talents and answered questions posed by a panel of judges that comprised CCM Pharmaceuticals Sdn. Bhd Director, Leonard Ariff Abdul Shatar; CCM Duopharma Biotech Berhad Chief Strategy Officer, Wan Amir-Jeffrey Wan Abdul Majid; Watsons Malaysia Admin Manager, Hamilah Maninggrum; and InTrend Managing Editor, Rosie Nasir. The session with the judges was held to get a glimpse of how the finalists could communicate and reinforce the brand essence of Flavettes Effervescent Glow effectively and help build the brand image through engagement with people from all walks of life As the winner, Che Norashikin brought home a grand prize of RM5,000 in cash and a one-year contract as the ambassador of Flavettes Effervescent Glow, worth over RM 10,000.