- Plan, develop, and implement sustainable successful trade marketing strategies to build the business for the assigned channels / customers and support the department to achieve the sales budget.
- Develop channel strategies and vision to customers; lead and support the implementation of annual trade marketing plans.
- To take clear consumption opportunities identified by the consumer marketing team.
- Play a key role in driving excellence in-store execution across key customers/key accounts for all product categories.
- Responsible for development, execution, and performance of all promotional mechanics and programs designed to increase in-store brand presence and ultimately sales off-take at trade level.
- Degree in Marketing and any related discipline.
- Minimum 5 years of trade marketing or channel development experience in consumer healthcare/OTC products